Have you ever wondered what causes the amazing crackling and fizzing effect in the popping candy?

Fizz Wiz is carbonated like soft drinks. In soft drinks the bubbles are carbon dioxide gas bubbles that are dissolved in the liquid under high pressure.

When the bottle opens, pressure is released and the carbon dioxide gas forms small bubbles that give the drink the typical sparkling effect and tangy taste.


In Fizz Wiz the carbon dioxide gas bubbles are trapped inside the candy. Like a gruyere cheese has countless holes in it, also Fizz Wiz candy has countless tiny bubbles in it that you could only see with a microscope.


When you put Fizz Wiz in your mouth these bubbles come in contact with your saliva, they release the pressure and then you get the pop-whiz-bang sensation that is so funny and special.